PR and brand storytelling for startups in emerging tech

Hi, I’m Lindsay

I’m a storyteller and communications leader with a background in agency PR, content, and messaging.

For 11+ years I’ve worked with startups to use storytelling as a foundation for growth. I’ve built dozens of PR and comms programs that distill complexity and build awareness among customers, investors, and strategic partners. 

I’m drawn towards entrepreneurs who take bold swings, aim to be recognized category leaders, and need a communications partner who really “gets” them.

Why Tech Storytelling?

Whether it’s AI infrastructure, quantum computing, applied physics or something equally complex, I spend my (work) days translating complicated stories into narratives that resonate with millions of people.

There’s something particularly compelling about working with technical companies. The art of capturing their “awe” without losing what makes them special. It’s exciting, challenging, and keeps me coming back for more.

This work gets more important every day. With nearly every company using or talking about AI, technical storytelling is becoming, well, just storytelling. There’s an incredible amount of weight on what you say and how you say it, and that’s why I’m here.

Services

  • Find the words to capture what you do and why it matters, and talk about it in a way your audience actually understands.

    This includes:

    • company positioning

    • foundational messaging and content writing

    • boilerplate and brand language

    • website messaging

  • Translate important moments into compelling, news-worthy stories.

    This includes:

    • press releases

    • funding and company announcements

    • proactive media outreach

    • spokesperson prep and media training

Work With Me

How I Work

Strategic Partnership

An ongoing storytelling partner. I operate as an extension of your team to build and iterate on your narrative as your company grows. 

This includes:

  • ongoing media relations and press strategy

  • ongoing messaging refinement as your story evolves

  • proactive positioning against market moments

  • retainer-based access and counsel

Project Sprint

Focused, high-impact support around a specific moment without a long-term commitment.

This includes:

  • a clearly defined scope and timeline

  • a specific deliverable (announcement, campaign, messaging refresh, you name it)

  • fast turnaround built around your milestone

  • the option to convert into an ongoing partnership

Contact Lindsay

Interested in working together? Fill out some info and I will be in touch shortly.

In the meantime, follow me on LinkedIn đź‘‹